Data protection & use of cookies

Scope

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of the provision of our services as well as within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profile (hereinafter jointly referred to as “online offer”). With regard to the terminology used, such as We refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR) for “processing” or “responsible person”.

Responsible person

Robert Werner
netWER
Mertz-von-Quirnheim-Straße 1d
14471 Potsdam

Contact

E-Mail: info[at]netwer.de

The website operator takes your data protection very seriously and treats your personal data confidentially and in accordance with legal regulations.

Types of data processed

  • Inventory data (e.g., personal master data, names or addresses).
  • Contact details (e.g., email, phone numbers).
  • Content data (e.g., text input, photographs, videos).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Meta / communication data (e.g., device information, IP addresses)

Categories of data subjects

Visitors and users of the online offer (in the following we also refer to the persons concerned collectively as “users”).

Purpose of processing

  • Provision of the online offer, its functions and content.
  • Answering contact inquiries and communicating with users.
  • Safety measures.
  • Reach measurement / marketing

Right of providing information

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

User rights: information, correction and deletion

As a user, you can request free information about which personal data has been stored about you. If your request does not conflict with a legal obligation to store data (e.g. data retention), you have the right to have incorrect data corrected and to have your personal data blocked or deleted.

Online marketing

We process personal data for the purposes of online marketing, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. For this information, e.g. content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to their location data being collected, this can also be processed. The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the online marketing process, but pseudonyms. This means that we, as well as the providers of online marketing processes, do not know the actual identity of the users, but only the information stored in their profiles. The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content and supplemented with further data and stored on the server of the online marketing process provider. As an exception, clear data can be assigned to the profiles. This is the case when the users e.g. Are members of a social network whose online marketing process we use and the network connects the profiles of the users in the aforementioned information. We ask you to note that users may make additional agreements with the providers, e.g. through consent during registration. In principle, we only have access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, i.e. e.g. to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures. Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Notes on legal bases

If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Used services and service providers

We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Services such as Include videos or fonts (hereinafter referred to as “content”).

  • Google Analytics: We use Google Analytics, a web analysis service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there. We use Google Analytics for online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated. [ga-optout text = “Deactivate Google Analytics”]
  • Youtube: We embed the videos from the “YouTube” platform of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
  • Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, the user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and consideration of possible licensing restrictions for their integration. Data protection declaration: https://www.google.com/policies/privacy/.
  • Google Maps: We integrate maps from the “Google Maps” service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, the users’ IP addresses and location data, which, however, are not collected without their consent (usually within the framework of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
  • Use of Facebook social plugins: We use based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) social plugins (“plugins”) of the social Network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). For this purpose, e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here:
    https://developers.facebook.com/docs/plugins/.Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id= a2zt0000000GnywAAC & status = Active). When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user’s device, which integrates it into the online offer. In doing so, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plug-in and therefore informs users according to our level of knowledge. By integrating the plug-in, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymised IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information:
    https://www.facebook.com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.
  • Twitter: Functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offer. For this purpose, e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Twitter. If the users are members of the Twitter platform, Twitter can call the o.g. Assign content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection declaration: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
  • Instagram: Functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offer. For this purpose, e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Instagram. If the users are members of the Instagram platform, Instagram can call the o.g. Assign content and functions to the profiles of the users there. Instagram data protection declaration: http://instagram.com/about/legal/privacy/.
  • Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
  • Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
  • Affiliate Partner Program of Booking.com: The website is a participant of the partner program of Booking.com, B.V., Herengracht 597, 1017CE Amsterdam, Netherlands through which advertising costs can be earned through the placement of advertisements and links.
  • Ticketmaster partner program: The website is a participant in the partner program of Ticketmaster GmbH, Spree Forum, Alt-Moabit 60, D-10555 Berlin, through which advertising cost reimbursements can be earned through the placement of advertisements and links.
  • Affiliate program of Amazon Europe S.à rl: The website is a participant in the affiliate program of Amazon Europe S.à rl, an affiliate advertising program that was designed for websites through the placement of advertisements and links to amazon.co.uk / Javari. co.uk / amazon.de / amazon.fr / Javari.fr / amazon.it advertising reimbursements can be earned.

Amazon

  • Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action analysis, interest-based and behavior-related marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of recurring Visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content).
  • Security measures: IP masking (pseudonymization of the IP address).
    Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
  • Opposition possibility (opt-out): We refer to the data protection information of the respective provider and the possibilities of objection given to the provider (so-called “opt-out ”). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Affiliate network

The website operator is a participant in several affiliate networks. By integrating and placing advertisements and links, the site operator can receive commissions from the respective partner. Cookies are stored on your computer for the correct recording of sales and leads. These cookies do not store any personal data, they only serve to identify the advertising partner and the corresponding advertising medium.

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services.

  • Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on the basis of an agreement on joint processing of personal data – data protection declaration: https://www.facebook.com/ about / privacy /, especially for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data, opt-out: https://www.facebook.com/settings?tab=ads and http: // www .youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
  • Twitter: Twitter Marketing and Advertising; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com/de; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active; Opposition option (opt-out): https://twitter.com/personalization.
  • Instagram: (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy / Opt-Out: http://instagram.com/about/legal/privacy/.
  • Google / YouTube: (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
  • Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy / Opt-Out: https://about.pinterest.com/de/privacy-policy.
  • Mixclouds: Mixcloud Marketing and Ads, https://www.mixcloud.com/
  • Soundclouds: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy / Opt-Out: https://soundcloud.com/pages/privacy.

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored on the user’s computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can e.g. the language settings on a website, the login status, a shopping cart or the place where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also known as “user IDs”). A distinction is made between the following types of cookies and functions:

Temporary cookies (also: session or session cookies):

Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.

Permanent cookies:

Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used to measure reach or for marketing purposes can also be stored in such a cookie.

First-Party-Cookies

First-party cookies are set by ourselves.

Third-Party-Cookies

Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions, etc.) on individual websites in a user profile get saved. Such profiles are used to provide users with e.g. Display content that matches their potential interests. This process is also known as “tracking”, i.e. following up the potential interests of users. . Insofar as we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases:

The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or, if the use of cookies is necessary, in order to fulfill our contractual obligations. General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as “opt-out”). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ become. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent

Before we process or have data processed in the context of the use of cookies, we ask the users for consent that can be revoked at any time. Before the consent has not been given, cookies may be used that are necessary for the operation of our online offer. They are used on the basis of our interest and the interest of users in the expected functionality of our online offer.

Processed data types:

  • Usage data (e.g. websites visited, interest in content, access times),
  • Meta / communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).